Sunday, January 15, 2006

Home Staging makes a big difference in people's lives


Within 2 days this house went from a largely unfurnished mess to an attractive but modest home perfect for first time buyers with the help of rental furniture and accessories provided by home staging company Six Elements Inc.














And only 3 days later there was a sold sign on the front lawn! This was especially important as the owner had suffered a terrible stroke and needed to get her money out fast for medical care.

It was an incredible feeling to be able to help someone in this way. I didn't charge her for my services in view of her circumstances and I was able to get all the furniture and accessories together for her for about $1000. When she sold the house on the first day of the first open house, it was quite a relief for this homeowner.

Not all home staging projects that require furnishing an entire house, are under such dramatic circumstances or need to be finished in only 48 hours, but it was a real adrenalin high doing it! I felt like I was on one of those weekend home makeover shows!

After staging hundreds of homes I can honestly say that no matter what the client's circumstances, we are generally doing work that makes such a huge difference in people's lives and that's very satisfying.

Many of my clients are divorcing couples. It is a huge relief to them to have an independent third party come in and make the decisions about what should be done to get the house ready for sale. They know I have no vested interest in the husband's or wife's point of view! I just tell it like it is!

In many cases they make enough profit on my services that both of them are able to move on and have down payments for separate houses. Sometimes they both call me back to help decorate their new homes.


=====
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., a leading home staging company that provides free information to raise the standards in the industry and build awareness amongst homeowners and their real estate agents about the benefits of decorating a house to sell. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Saturday, January 07, 2006

Learn how to run a profitable home staging business

bedroom before home staging
If you think you have a talent for turning rooms like this...
bedroom after staging
... into a room like this, you might be interested in a new career in Home Staging.





But running a profitable home staging business is much more about pricing and marketing strategies than knowing how to arrange furniture in a room. That's why I created The Staging Diva Training Program to focus on the business side of things.

Maybe it's the fact that I have an MBA which makes me not entirely right-brained. I don't work as a hobby (though I love what I do so it feels more like a joy than work!) or for extra household money.

I'm responsible for my mortgage and all my other living expenses. I've been an entrepreneur since 1989 even though everyone I knew thought I was crazy to leave a high paying job to start my own business.

I've never regretted it and I want to help other women be able to make their own choices too about how they want to live and how the want to work. It's critical that my graduates understand what they're getting into, both as entrepreneurs in general, and more specifically as Home Stagers, and also that they are armed with the tips and techniques I learned from trial and error.



=====
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., a leading home staging company that provides free information to raise the standards in the industry and build awareness amongst homeowners and their real estate agents about the benefits of decorating a house to sell. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.