The wrong marketing tactics can sink your home staging business

Many individuals who start a home staging business do so without any kind of business or marketing training. Often, these home stagers end up using some terrible marketing tactics that leave the rest of us scratching our heads wondering, "what were they thinking?"

In a series of blog posts on the Home Staging Business Report, I discuss the worst home staging marketing tactics I've seen as well as what makes them bad ideas.

You can view the first post in that series by clicking here.

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A Fortune 500 company veteran, Debra Gould has been a business writer since the 1980s and wrote a chapter of the book “Marketing Masters” published in 1998. She is also known as The Staging Diva and is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own profitable home staging businesses. There are currently over 1000 Staging Diva Graduates around the world.